A large Fintech was looking to scale and optimize its data infrastructure, multi-channel digital marketing and customer acquisition funnels and channels.
FUNL developed a comprehensive but agile strategy to upgrade the data foundation and implement and experiment-driven growth optimization plan.
Work
Organizational discovery to set the right foundation for success, with mapping the organization’s operations, culture, product and technology ecosystem.
Tech audit deep dive into paid and organic media platforms, analytics and data sources, and other technologies to identify optimization opportunities.
Media buying strategy to optimize and rebalance acquisition channel, budgets and campaigns through continuous experimentation.
Centralized creative and content development, with multi-channel deployment and ongoing creative measurement.
Landing page personalization and multivariate testing.
Analytics and reporting unification and end-to-end data integration, to handle scheduled, real time and ad-hoc reporting requirements.
Results
Enabled the marketing team to make real-time changes and run landing page tests without relying on IT (which was taking weeks of lead time).
Provided a strong strategic foundation, and growth marketing experimentation framework, reporting dashboard and ecommerce website technology infrastructure, set the project up for continual evolution and success.
