Launch a solution in market with a multi-channel digital marketing strategy that spans paid, social channels, content development, community engagement, digital PR, influencers and other programs. Create brand awareness, engage and convert your target audience.
Build on the proven hypotheses and evidence gained in the market validation or MVP Phases. Continue to leverage an experimentation and learning framework as the product moves from initial awareness to growth.
Deploy an integrated digital launch program that mobilizes the community of users and customers you have built up. Use the optimal mix of marketing channels to maximize awareness and gain powerful market momentum.
The initial awareness campaign maintains its intensity and gradually transitions to an ongoing growth strategy. Take the optimal paths to growth by using a granular data intelligence framework for continuous optimization.
Develop an integrated strategy that leverages all learnings, channels and resources. Plan the timelines, budgets, sprints, channels.
Develop all the campaign creative assets and content. Set up all accounts and campaigns. Coordinate with all partners, influencers and traditional media support.
Ensure launch readiness across all functional areas, including product, finance, sales, customer support, logistics, etc.
Continually synthesize launch campaign performance data, and optimize marketing and product UX. Develop a roadmap for ongoing customer acquisition and revenue growth.
If you're curious with an unrelenting desire to understand and delight the customer and deliver value to the market, we'd love to hear from you.
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